How we work
Engagement models
Useful when a brand is being built, or rebuilt, from the ground up.
A focused, finite engagement. We work alongside founders to define positioning, audience, narrative, and the architecture that everything else will sit on. The deliverable is clarity, and the long view that makes the next decade easier to navigate.
Defined scope · 8 to 14 weeks · concludes with a written strategy document and a working session.
Useful when the work is ongoing and the brand needs continuity.
Our long-form retainer. We become the marketing intelligence outside your team: quarterly strategic direction, creative oversight, campaign development, and the steady hand that keeps a brand coherent across seasons. Most of our deepest relationships live here.
Ongoing · quarterly cadence · annual review · honest exit at any season.
Useful when something specific needs to be made well.
A defined project with a defined shape: a launch, a website, a CRM build, a brand audit, a campaign. Same editorial care as our longest partnerships. Honest scope, honest timeline, no upsell.
Project-based · scoped before we begin · priced for the work itself.
The four movements
01 · LISTEN
Before we propose anything, we listen: to the founder, the team, the market, the silences. Strategy that arrives before listening is decoration.
02 · REVEAL
We surface what is already true about the brand and what is not yet articulated. The strongest positioning is rarely invented; it is uncovered.
03 · BUILD
We make the work, strategy, identity, campaigns, systems, slowly, deliberately, and to your standards rather than ours.
04 · HAND OVER
We design every engagement to leave your team stronger. Documentation that is actually used. Systems that run without us. A brand you understand from the inside out.
Honest over comfortable. Throughout, we tell you when something isn't working, and when something is.
This is Livia.